As an entrepreneur, I grew a local advertising agency into a successful national agency and directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, Novartis’ Theraflu and Triaminic.
As US Chairman and CEO of Publicis Worldwide, the centerpiece of the Paris-based $4.6 billion global marketing services company I helped craft and implement the growth strategies of some of the world’s largest companies and brands including BMW, L’Oreal, Nestle’, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile.
Today, I advise firms of every type and size on their growth strategies and I can provide you with this same valuable service.
Your growth solution will be your creation for your business because no outsider knows your business like you and no two businesses are exactly alike. However, your growth strategy will benefit from my extensive strategic experience at every stage of its development.
I will help your enterprise grow by identifying and becoming well known for its Inside Advantage – an undervalued or undiscovered activity or idea that your business already owns and can exploit. From experience, I know that all businesses have at least one hidden strategic asset that can stimulate sustained growth.
My approach is not “theory” or “advice” – it’s an easy-to-use four-step equation called the Growth Discovery Process (GDP). This systematic process is proven to generate growth in businesses of every type and size. The GDP is fully explained and abundantly demonstrated in my book THE INSIDE ADVANTAGE - The Strategy That Unlocks the Hidden Growth in Your Business. This plain-language hardcover was published internationally by McGraw-Hill in November, 2007 and is now being translated into numerous other languages. Read the praise for my book on www.insideadvantage.org.
The Growth Discovery Process is the exact opposite of the all-too-popular and very dangerous idea of “business reinvention”. My approach is efficient and economical because it capitalizes on your existing Inside Advantage and requires little or no investment in infrastructure or advertising.
THERE ARE TWO WAYS
FOR US TO WORK TOGETHER
ON-LINE
We’ll work together on-line to assure that every word in your Growth Discovery Process is sound, clear and artful. I’ll be involved every step of the way.
We’ll keep exchanging emails for up to three months until you are genuinely excited about all four components of your GDP. Together, we will create a sound strategic framework for the growth of your business. I’ll make sure that your growth solution is as achievable as it is ambitious.
When we finish, you will be confident that your firm’s new strategy will drive meaningful near-term growth. Moreover, you will find it a highly valuable and personally fulfilling experience.
The cost for my on-line working relationship is $5000.
IN-PERSON
If you lead a company with multiple product or service offerings, a complex structure or an international business or have recently concluded an acquisition or recruited a senior executive who must be integrated into your culture, you have an acute need for internal consensus for your growth strategy.
Any mix of disciplines or skill sets or regional cultures in an enterprise creates a special challenge. This situation requires a skilled facilitator with strategic experience in the room forging enthusiastic agreement among diverse participants. I’ll personally facilitate your session to assure that unanimity occurs as the strategy is being created, not after, to avoid the destructive “not invented here” attitude.
When we finish, everyone in the room will believe that the strategy they’ve created will drive meaningful, enduring growth. This consensus building experience will assure that all of your operational components are aligned behind your growth strategy.
Your growth ambition will be realized because there is a shared vision of your firm’s future and a commitment to move forward in lock-step.
The cost of my in-person working relationship is $20,000 + travel.
LET’S GO TO WORK
Whichever way you prefer to work, you and I will create a financially sound strategic framework that will leverage your Inside Advantage and stimulate sustained growth.
As a first step, please read The Inside Advantage cover-to-cover over a weekend or a long plane ride. Please check www.insideadvantage.org for a variety of booksellers and prices.
To secure more information about our working relationship options and obtain numerous references you can contact, please email: robert@insideadvantage.org. I look forward to hearing from you.
