“In one day, Bob helped us define a powerful growth strategy that would set us apart from our many competitors. That wasn’t all – he got our entire executive team energized and pulling together behind our new strategy.” - PETER STERN, PRESIDENT, STRATEGIC SPORTS AND ENTERTAINMENT “Time after time Bob has helped us grow the wide variety of companies in our portfolio by enabling them to capitalize on their existing strategic assets.” - RICK PATTERSON, MANAGING PARTNER, SPIRE CAPITAL “As Chairman and CEO of Nestle USA, I worked with Bob for many years. Our great success with Juicy Juice can be directly attributed to our consumer communication that Bob directed. He’s a thought provoking person and uses a systematic approach to the development of business and brand strategy.” JOE WELLER, FORMER CHAIRMAN AND CEO, NESTLE FOODS USA “Here’s the lesson we learned from Bob – telling prospective customers that our B2B has been in business for 70 years doesn’t differentiate us and won’t grow our business. He helped us identify a meaningful, differentiating customer benefit that our company was already providing but not leveraging.” - ED KWIATKOWSKI, PRESIDENT, STACO ENERGY PRODUCTS “If you’re looking for practical wisdom from a battle-tested field general of business – look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he delivers. His step-by-step strategic guide will unleash the resident magic in any organization that has the guts to put it to the test. - ROBERT DOTSON, CEO, T-MOBILE USA

• We will define your Core Customer as far more than a demographic, brand or company – we will focus on this individual’s wants, needs and aspirations to enhance current customer loyalty and secure valuable new customers.

• We will define an Uncommon Offering for your business that goes well beyond the buyer/seller transaction – we will identify an undervalued, underutilized or undiscovered strategic asset that already exists within your firm and translate it into a tangible and emotional customer benefit.

•We will define a Persuasive Strategy that will differentiate your products or services – we will create a compelling reason for your Core Customer to buy your Uncommon Offering vs. all competitive offers. 

• We will enable your firm to bypass expensive traditional media and utilize numerous no/low cost ways to make your Uncommon Offering well known to your Core Customer – we will create a series of Imaginative Acts that you will own and use to exploit your newly discovered Inside Advantage.

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Email robert@insideadvantage.org.

You must confront these four growth realities without delay:

1.   A business that is not growing is a business that cannot be sustained.

2.   Inside every business there is at least one strategic asset - an undiscovered or underutilized strength - that can form the foundation for growth

3.   Finding this hidden strategic asset, nurturing it, and becoming well known for it will grow the business

4.   Growth from the inside is the surest, fastest and most economical way to expand any size or type business

 

Like most business leaders, you may not be moving this urgent priority forward. The most common reasons are:

1.   Self delusion -“I’m doing okay – it’s just a temporary problem”

2.   Procrastination - “I’ll get on it next month – well, next year”

3.   How do I do it? - “I’d do it right now if I had an easy-to-use strategic blueprint”

 

You can start right now because I will introduce you to a profoundly easy solution to growth, the most universal problem in business. This proven process will empower you to be the driving force behind your growth initiative.

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